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Project Duration
10 weeks
Course
Graphic Design Media Management (GRDS 285) John Howrey
Tools
Adobe Illustrator, Keynote
Welcome to Buzz 2020, a fresh and inspiring conference for designers on the path to discovering their identity!
Target Audience
Anyone who wants to build upon their design skills and discover themselves as a designer.
Business Challenge
My goal is to create a Graphic Design conference hosted by SCAD in Savannah, GA that will focus on discovering yourself as a designer.
Consumer Insight
My audience is seeking out a conference that focuses on developing their future as a designer.
Creative Idea
My idea for the conference is to focus on modes of transportation including land, water and outer space to inspire designers to come to Savannah and discover their design future. I will also highlight the name of my conference, "buzz" by using appropriate imagery.
Moodboard
I began exploring the visual identity for my conference by working with images that inspired me. I designed my moodboard to be light, fun and energetic. Light pinks and yellows that contrast with dark blues and purples are the main colors I focused on.
Explorations
Based off of my moodboard images I constructed miniature compositions that combined text and image, exploring different ways to express the theme of my conference.
Moving forward I designed the different applications of my brand identity. Each of the following pieces uses similar visual imagery and type treatment to bring unity to the conference...
Motion Storyboard
Poster
In my poster I included various modes of transportation that convey movement. My intent is to energize my audience to come to Savannah and discover themselves as designers. I included my conference name and a bee illustration, drawing off of the word “buzz”. Below are the sketches that led me to my final poster.
Save the Date Email
Ticket
Social Media Posts
Digital Banner
Mobile App
Signage
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