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Graphic Design Media Management (GRDS 285) John Howrey
Adobe Illustrator, Keynote
Welcome to Buzz 2020, a fresh and inspiring conference for designers on the path to discovering their identity!
Anyone who wants to build upon their design skills and discover themselves as a designer.
My goal is to create a Graphic Design conference hosted by SCAD in Savannah, GA that will focus on discovering yourself as a designer.
My audience is seeking out a conference that focuses on developing their future as a designer.
My idea for the conference is to focus on modes of transportation including land, water and outer space to inspire designers to come to Savannah and discover their design future. I will also highlight the name of my conference, "buzz" by using appropriate imagery.
I began exploring the visual identity for my conference by working with images that inspired me. I designed my moodboard to be light, fun and energetic. Light pinks and yellows that contrast with dark blues and purples are the main colors I focused on.
Based off of my moodboard images I constructed miniature compositions that combined text and image, exploring different ways to express the theme of my conference.
Moving forward I designed the different applications of my brand identity. Each of the following pieces uses similar visual imagery and type treatment to bring unity to the conference...
In my poster I included various modes of transportation that convey movement. My intent is to energize my audience to come to Savannah and discover themselves as designers. I included my conference name and a bee illustration, drawing off of the word “buzz”. Below are the sketches that led me to my final poster.
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