your personal cooking assistant
Project Duration
10 weeks
Course
Human Computer Interaction (IACT 315) June Yoon
Team Members
Nico Zafarana
Taylor Rosenfeld
Gabriel Vizzarondo
Isabella Munoz
Tools
Figma, Adobe CC
My Role
UX Writing and Research
Overview
Meli is a cooking service that provides home cooks with intuitive cooking, grocery aquisition and leftover prevention via an intuitive and interactive system. Meli offers an efficient grocery to plate process that guides cooks through each step they need to take to create their meal.
Meli Vision Video
Objective
We were given ten weeks to identify a real-world problem that we could solve. The project required an app and product that supported our concept.
Problem
1/3 of all food produced gets wasted and 3.5 pounds of food per person is wasted at home each week.
People all over the world are starving, while here in the United States and other countries, food is being underutilized.
Target Audience
18-34
Homecooks serving small households
Research
2
106
29
11
Observations
Survey Results
Interviews
Cultural Probes
Research Insights
Cooking for portions of 1 or 2 people is extremely hard to do efficiently
Our users recognize their food waste but have limited options for solving them
Users need to reference recipes and communication efficiently
Poor planning leads to a temporary solution and double waste
Time and money are top of mind when deciding on saving or even consuming food
Affinitization
With a solid understanding of our target audience, we began to write down our insights that would lead us towards a solution.
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How might we create a convenient, rewarding, and informative system to maintain leftovers for the user?
Prototypes
After identifying our key users and and their pain points and emotions, we gained a more holistic understanding of their stories and how we could design an app to serve their needs. We recruited real users to test the mid-fidelity version of our app, giving us valuable feedback about next steps.
Onboarding
Solution
Be more direct in addressing Meli's goal and the ways it can help you reduce food waste. Provide visuals so users understand the goal they are trying to achieve.
Problem
No clear identification of relevant features that are beneficial to users and their needs.
Solution
Change the menu headings to reflect how the user would naturally interact with the app. Establish a clearer hierarchy in the menus.
Problem
No apparent difference between the grocery and delivery list
Delivery/Grocery List
Home Page
Problem
Lack of focal point and diverse recipe visualization.
Solution
Make the recipe browsing process more engaging for users. Include larger photos to draw attention to the food.
Final Design
Our app walks you through your experience step by step, all the way from browsing for recipes to delivery. Once you're ready to cook be sure to use your Meli device to help you create an amazing meal!
